Summary of the pre-event workshop – Successfully selling in the most promising and booming country in the world - China! eCommerce in Italy is booming. With only one invitation, NetComm, the Italian eCommerce trade association and organizer, filled the special China pre-event workshop the evening before the main event on the 18 of May. In spite the fact that there was only one representative per Merchant the venue was full to the last chair.

The Seminar was arranged by Atos Worldline, the number one European PSP with 30.000 Merchants and €20 billion in transaction volume, and Intertek, the worldwide leader in product certifications. Merchants connected to Atos payment platform, SIPS, can now use Chinese Bank Card services with China Unionpay from Chinova. This means that well known French brands get access to a formidable online reach of 700 million unique Chinese card holders.

Summary of Day 1 of the seminar – ‘Payment Trends China 2011’ The seminar was arranged by the Chinese private organizer Unicorn, the 9-11 March in Shanghai. With 200 delegates, over 40 participating companies in E-payments, Mobile payments, numerous international and domestic Banks and Telecom operators, and with distinguished government and industry speakers, the seminar gives a valuable insight in the world’s largest online payment market.

Atos Worldline, which brings together Atos Origin expertise in Hi-Tech Transactional Services, has signed a partnership agreement with Chinova to enable Chinese consumers to pay for products and services on European websites with their Unionpay bank and credit cards.

ChinaPay/UnionPay partners with Chinese/overseas joint venture, Chinova to develop and operate a new online shopping mall.

Chinese LeiXun and Swedish Paynova create a joint venture offering new e-commerce B2C services to the fast growing Chinese cross-border market.